I’ve been on my own journey and through self-discovery and collaboration with others, a consistent thread has emerged in my work. This thread encompasses the a quality that inspires and motivates me everyday. It’s a quality that others have pointed out, benefited from, and has helped create exceptional value by working with me.

Before I tell you what this quality is, let me tell you a short story.

I once interviewed at Amazon. The hiring process focuses on identifying individuals who embody the company's core values. Amazon has a set of leadership principles they use to find people who will thrive in their culture and continue driving the company forward in a cohesive way. It’s a great approach to ensuring a long-term competitive advantage through cultural quality assurance. During the process, everyone is given feedback on their greatest strength as it relates to their leadership principles. Having undergone this rigorous process myself, they eventually did the big reveal at the end about what my "superpower" is...

Thinking Big. Amazon summarizes this as “Thinking small is a self-fulfilling prophecy. Leaders create and communicate a bold direction that inspires results. They think differently and look around corners for ways to serve customers.”

To think big is to create an inspiring vision that motivates action, connecting the present work to future outcomes. It involves holistic problem-solving, collaborating with others to chart a path forward and overcome obstacles. By supporting and inspiring others, we build their confidence and self-belief, enabling them to become the best version of themselves and achieve their dreams and goals.

Your dream isn’t a reflection of your current situation. You want to put in the work to get your idea or business to where it will be down the road, whether that’s a year, five years, or ten years into the future, and I’d like to help you realize your dream.

I have a 20+ year track record of working in the tech industry, during which I have gained experience in a variety of areas. I have owned and operated my own company, collaborated with founders to develop teams and departments from the ground up, and assisted businesses in creating exceptional products and experiences. Throughout the majority of my career, I have specialized in leading small teams that use cutting-edge technologies to create software, including mobile and web applications, SaaS platforms, VR, TV, and consumer robotics. I have worked with businesses and teams at all stages of development, from pre-seed startups to post-IPO companies and global enterprises that have been operating for over 50 years, with customers worldwide.

One of the most memorable moments in my career was visiting L.A. for a project I worked on that celebrated Atari's 40th Anniversary. I had the privilege of appearing in a promotional video alongside Nolan Bushnell, the founder of Atari and Chuck E. Cheese.

Throughout my career, I have had the opportunity to work with some of the most prominent technology companies, including Microsoft, Google, and Shopify, and have contributed to successful projects for brands like PGA Tour and Atari. In addition to working with established companies, I have also supported the growth of early-stage startups such as Puzzle, and Omnee, For these ventures, I have focused on helping founders establish a strong organizational culture and develop digital products while coaching and mentoring their teams to navigate the challenges of building new products and improving existing ones.

Although my career has been rewarding, I have experienced difficult moments, failures, and setbacks along the way. I founded my first business at the age of 24, which turned profitable, but I rushed to scale it before it was adequately prepared, resulting in collapse. At times, I was unaware of my blind spots or areas where I was letting my team down, resulting in significant turnover, leaving me in a precarious position of fulfilling customer commitments, rebuilding the team, and growing as a leader to avoid similar situations in the future. There were occasions where the path forward was unclear, problems weren’t visible to me, and I needed the help and perspectives of others to see the situation I was unintentionally creating. In these moments of growth, I shored up my knowledge, developed systems, and implemented frameworks to collaborate with my team, enabling us to figure things out together and navigate the business towards a brighter future. Instead of stressing about having all the the answers or being solely responsible for navigating teams through challenges, we trusted and supported each other to overcome our individual and collective challenges to develop the business and each other.

Apart from the evident challenges, I have encountered subtle and complex issues that I did not foresee earlier in my career. As an owner, boss, or individual in a position of authority, it can be challenging to obtain candid feedback that is critical to developing as a leader, making effective decisions, and building a winning strategy. Falling into traps that make you the bottleneck, create a low-trust environment, alienate your team, or waste valuable time and resources focused on the wrong problems can hinder your ability to realize your dreams. It is crucial to remain vigilant and actively seek feedback, engage with your team, and regularly reflect on your leadership approach to avoid these pitfalls.

Throughout my career, I have developed a leadership and coaching approach that is grounded in human-centered design and design thinking principles. These methodologies are highly effective problem-solving frameworks that prioritize identifying the right problems, for the right people, and solving them in the right ways. They involve listening to people, understanding their needs, exploring solutions, and iterating until a solution is created that effectively addresses problems in a valuable way across all stakeholders connected to your business. It's important to learn from both what works and what doesn't to continuously improve. This approach fosters a culture of collaboration, empathy, and continuous improvement, which is essential for building successful products, high-performing teams, and exceptional businesses.

I integrate design thinking principles with fundamentals in strategy, systems thinking, organizational design, systems and process development, collaborative problem-solving, leadership, and management. By applying these concepts, I assist founders like you in guiding your business, teams, and products towards success in a faster, more effective, and collaborative way.

Together, we will: